Thursday, 14 February 2013

Question 3

The best company to try and get to buy the magazine would probably be Bauer media as they are the biggest magazine distributors in the world owning 25% of the market. If that didn’t work IPC media are there biggest competition owning 20% of the market. The way I feel my magazine could get sold by one of the biggest magazine distributors is that Grime is still quite a new music genre which is always growing in fans and as my magazine would be one of the only if not the only Grime magazines there is. So all the male youth that want to know about the latest Grime information would be interested and most of the audience in Grime would probably be interested in a magazine. It would benefit being part of a major distribution as they have great recognition, but I suppose one of the medium magazine distributors like BBC could help as they only own 7.8% of the magazine market, but they have other big media industries like TV and radio which could give free advertisement to a big audience. I think if we get a big company on side we could easily get it distributed to places like WH Smith’s and this would be easy if we can get some technology sales like if we opened an apple app and got people paying £2-£5 a month to download all of our magazines. The magazine probably needs work visually as it is not set out brilliantly like a big magazine, but as it may be the only Grime magazine around it could be a good target to get with one of the biggest distributors.

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